It's not easy to find quality food in Florence. Sad truth.
A lot of what the city offers, especially in the historic center, is very standardized, low-quality food. What makes it even worse, is that it is very expensive. At times, prohibitively expensive.
Last Spring many local newspapers covered stories that described the world of
gelato. Not just any gelato, but the gelato that you'll find if you are craving the sweet delicacy while strolling the streets in the neighborhood of Ponte Vecchio, the famous
old bridge that connects the
Duomo area with
Oltrarno, "the other side" - what the locals collectively call the quarters of Santo Spirito, San Niccolò and San Frediano. And of course, if you're a tourist in Florence, you will walk in that neighborhood (not to mention: if you do so in a hot summer day, you definitely will want gelato). These articles stirred quite a debate, because journalists listed prices as high as 12 euro and more for a cone or cup of the fresh creaminess.
Locals pointed out that shops go way too far in taking advantage of the tourists' presence; moreover, they noted, such behaviour makes it almost impossible for
a Florentine to enjoy some dessert. Indeed, what you're willing to pay on your romantic Italian escapade is way higher than what you'll be ok in dishing out for the same food at home - am I right? So why should it be any different for the people who live in Florence all year? Indeed it shouldn't.
This small case raises a plethora of considerations.
First of all, gelato isn't the only thing that has ridiculous prices in the city center, causing locals to seriously struggle to make ends meet. Everything from fruit to rents can go anywhere from a little more to twice, three and even four times higher than average prices in Tuscany as a whole. This has huge consequences for the locals, who end up not being able to afford to buy food, let alone pay the rent.
Landlords find it much more convenient to rent apartments for a few days at exorbitant prices to foreigners pining for the Tuscan landscapes, and that is exactly what they are doing. Buildings are filled with people that spend short amounts of time in the city and are willing to pay what it takes to give them the experience they want. And they're ok paying a lot for where they sleep, for what they eat and drink, for the gifts they bring back home, for the Italian clothes, the rental car, the amusements, the museums...
Now, if you reread this list, you'll see that it covers pretty much everything that one needs in life - leaving locals with only a few options: either suck it up and lower their lifestyle, or move. And again here we have it: people that decide to leave their lifetime neighborhoods and move outside the city center, where they simply cannot afford to live anymore. So to leave isn't only the choice of men like Lorenzo (see this
post of mine) who don't like the social, cultural, and life-style turn that Florence has taken; it's also the choice of many average families that have average jobs and average stipends.
Those of us who do decide to stay in the old center have to be very creative with how we get by: we work double jobs, but we also constantly look for good-quality and well-priced places where to buy food and have fun.
It's not easy, I'll tell you! But those places are there. And I'll share one of my favourite: gelato parlor
"Perchè No" (
THIS) in
Via dei Tavolini 19 (
HERE), right between the Duomo and Piazza della Signoria.
The clue to what makes it special is in the image right above: it is "gelato artigianale", which means artisanal icecream.
We should all be picky when we decide to eat or shop in a place that describes itself as artisanal. Many use this word to attract attention, but without really having the required qualities.
Now, there are purists and less-strict people who give different definitions of this term, but generally we should say that for a product to be artisanal it has to be made entirely by hand, and by the person who sells it. Moreover, it is generally assumed that the ingredients or materials should be of high quality, and local.
So, what does it take to make artisanal gelato?
- First of all: it should ONLY be made with actual ingredients, no weird powders. And indeed Perchè No uses only fruit, milk, cream, sugar, water, chocolate, eggs, spices. That's right.
- Second: ingredients must be in season. You just can't make good strawberry icecream in the winter. Simply because fresh strawberries don't grow in the winter. And you can't make orange gelato in the summer: oranges are a winter fruit. If you get strawberry icecream in July, know that it came out of a box or a freezer! At Perchè No the menu changes seasonally. In fact, it actually changes daily! Literally! Every day of the week they have different flavours.
- Third: gelato must be made fresh every day, by hand.
And guess what? This
gelateria is located right in the heart of the historic center!
I hope they stay open...and don't raise their prices. For now, amazing but true, their exquisite delicacies are actually affordable!!!
Enjoy!